Working with Purple Creative, we were asked to promote Castrol and its expertise within the oil & lubricant industry. A series of CGI fluids were created to help tell the product's unique story across 8 sub-brands, within the renewables, energy, marine, and space sectors. Identities, key visuals, and brand guidelines were created for use across the Castrol global brand.
Created while working with Purple Creative and Bolder Creative.
Castrol is always on the lookout for improvements. Castrol SmartGains is a unique systematic approach to relentlessly pursuing improvements across every stage of the lubrication value chain, within the marine and energy sector. To highlight this continuous search for value, we deconstructed marine and energy vessels to show where the gains could be found. Creative included guidelines, signature deconstructed CGI imagery, press ads, manifesto videos, learning programs, case studies, and lots more.
View some of our other work below
