After the very successful launch of the Over Beer campaign, Part 2 involved David Boon — the well known Aussie cricketer who liked a drink or three. If big drinker David Boon was over beer — this made it ok! A Facebook game inspired by ‘Where’s Wally’ let the consumer find Boonie drinking Canadian Club to win prizes. The campaign involved guidelines, TVC, press ads, packaging, a microsite and online advertising.
Produced while working with The Works Sydney, Australia.
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